Delhi School of Journalism | Branding

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DSJ is an initiative by University of Delhi of creating a conducive environment and an effective architecture of training and education to nurture the future journalists and media professionals through Five Year Integrated Program (FYIP) in journalism. DSJ organised a Logo Design and college motto competition in search of their new branding approach and online presence. Luckily I won and here is that logo.

Design Approach

As for the design challenge, I decided to enclose essence of journalism in the logo leaving no stone unturned. So I researched every logo from colleges of University of Delhi and others to understand what can work and what's appropriate and foremost helped me as a designer to get the sense of the environment logo’s going to live in.