Candle & Tea
Retail - Fashion & Beauty
Alivea developed the brand identity framework for the line, including brand positioning, naming, messaging and packaging design. The sleek red-and-white packaging nods to the iconic Candle & Tea identity and conveys the line’s focus on function and utility, but with a premium look and feel.
As Candle & Tea has grown as a holistic lifestyle brand, it has started looking for new ways to connect with the devoted following of consumers who apply its vision of wellness to their everyday practice of yoga, meditation, working out and mindfulness.
In keeping with the Candle & Tea brand personality, our designers wanted the brand to feel authentic, accessible and engaging in a way that makes its users feel special. Candle & Tea's visual language and packaging connect with the master brand with a minimal look that communicates serenity and utility.