After the success of several singles getting exposure from DJ's such as Sasha and John Digweed, London based Automatic Records approached me to redesign and simplify their label. The logo needed to standout and be easily recognizable on the shelf and when crate digging a live set. The logo and brand was applied to all media including 12" sleeves and CD compilations.

 

Inspiration came from the music itself, Automatic was a label that represented numerous epic floorfillers that were played at some of the most well known London venues. The new identity was a success and improved upon their original.