This draft is from 8/18/2013. I thought of what was simple...what is inherently simple...not a color but the absence of color (for print.) This lead me to a simple, flat, no or low gloss debit card design with a small transparent window in the shape of the "Seacoast Sails."
If I had it ultimately my way, the card would have the "Simply" and "Visa" on the front with all of the information on the back. Unfortunately I was told this was not possible. It would also not have the typical raised, awful "credit card" typeface for the numbers, name, etc. This again, is beyond my control.
So hopefully this makes it through, I certainly like this direction.