CF Napa Creates Sophisticated New Look for Martin Ray

Martin Ray Vineyards & Winery came to CF Napa to refresh their wine packaging to be more premium in order to compete with big-name wines that have cult-like followings. As a well-known, historical winery, it was crucial that the new design was respectful to the brand’s equity elements, history and legacy, yet capture a more contemporary sensibility.

The Martin Ray script was redrawn as a custom wordmark to both modernize and improve readability yet retain the elegance of the original script. Nomenclature was added to the label to communicate the brand’s story and family-owned roots. Finally, the brand’s monogram was redrawn to work as a beautiful sculptured emboss seal as the final touch, elevating the brand to the status it deserves.

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