We present you a part of big campaing made for Chevrolet Russia in coopeeration with the Atlet agency. Our part was to produce 6 key visuals for that campaing. 3 cars and two types of graphics for them: static and dynamic. The main idea was to integrate Chevrolet to Russian environment to create authentical and native feeling.
The first one is the Chevrolet Spark. The best area for this stylish keycar is the city with it's parking problems. So we've decided to use Moscow backgrounds with it's unique cityscape and architectures in the visual.
Next, the Chevrolet Nexia. For all of these 3 cars we've need to make 3D models. There were a lot of drat steps in this work before we've find a suitable location and atmosphere.
Finally, the Chevrolet Cobalt and the unique atmosphere of Nizjnii Novgorod.
CREDITS
General producer............Nikolay Nebolsin
Creative Director.............Alexander Lobastov
Art directors.............Max Klementev, Tony Vilshin
Creative retouch......Alexander Lobastov, Max Klementev, Tony Vilshin
3D artists..............Viktor Kuznetcov,
