MTV Network Rebrand

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  • Purpose:  This is a pitch for an MTV Network Rebrand. The purpose of this project was to create a series of styleframes in a storyboard for the entire toolkit of on-air branding materials. The MTV Network gets rebranded with a mix of lasers and typography. Motion Design Concept Development II class taught by Jill Taffet at Ringling College of Art + Design, Spring 2013.
  • Primary Rebrand Pitch
     
    Title:  Laser
     
    Concept Statement:  A massive gathering of tiny robots and laser beams is the pivotal point of a takeover spanning the entire MTV Network. 
  • Secondary Rebrand Pitch
     

    Title:  Surreal

    Concept Statement:  Surreal optical art intrigues viewers and pulls them into the network. Come along on this crazy trip with MTV. 
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    Process: