Increasing brand recognition and loyalty
If your users find your website easy to use, they will keep coming back and thus, there will be more chances of sales. If they are satisfied with the use of your website and it’s features, they will choose you over your competitors thus instilling brand loyalty in them. If customers are satisfied with your website, they will also recommend your business to their friends and family. Thus it can be said that by ensuring proper UX design, you will have higher chances of getting more and more customers with each passing day.
According to a study by UXpassion, companies with highly effective UX have increased their revenue by 37% and the top 10 UX leaders in America outperform the S&P with close to triple the returns.
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