Sam Soulek's profile

Moss Optical - Brand Update

Sam Soulek
•
Branding
Moss Optical - Brand Update

Moss Optical is a small but successful optical boutique in the heart of Minneapolis. They cater to an upper class, business clientele who wants to look the part.  Moss also happens to be family owned and operated, so it's important that clients and employees feel comfortable and at home while at the shop. It was important that the brand maintained some approachability and humor in keeping with the business vibe as well. 

The use of premium papers, printing, and debossing techniques in conjunction with the updated brand color palette, completes the new brand essence.

Client: Moss Optical
Project: Rebrand
Agency: Soulseven
Design: Sam Soulek


Brand Collateral business card letterpress die cut Logo Design Soulseven Moss Optical minneapolis Sam Soulek
Brand Collateral business card letterpress die cut Logo Design Soulseven Moss Optical minneapolis Sam Soulek
Brand Collateral business card letterpress die cut Logo Design Soulseven Moss Optical minneapolis Sam Soulek
Brand Collateral business card letterpress die cut Logo Design Soulseven Moss Optical minneapolis Sam Soulek
Brand Icons & Patterns
Brand Collateral business card letterpress die cut Logo Design Soulseven Moss Optical minneapolis Sam Soulek
Brand Collateral business card letterpress die cut Logo Design Soulseven Moss Optical minneapolis Sam Soulek
Brand Collateral business card letterpress die cut Logo Design Soulseven Moss Optical minneapolis Sam Soulek
Brand Collateral business card letterpress die cut Logo Design Soulseven Moss Optical minneapolis Sam Soulek
Business Cards
Brand Collateral business card letterpress die cut Logo Design Soulseven Moss Optical minneapolis Sam Soulek
Brand Collateral business card letterpress die cut Logo Design Soulseven Moss Optical minneapolis Sam Soulek
Brand Collateral business card letterpress die cut Logo Design Soulseven Moss Optical minneapolis Sam Soulek
Brand Collateral business card letterpress die cut Logo Design Soulseven Moss Optical minneapolis Sam Soulek
Promotional Referral Cards
See more at: soulseven.com
Moss Optical - Brand Update
Published:
Sam Soulek's profile

Owner

Sam Soulek's profile
Minneapolis, MN, USA

Moss Optical - Brand Update

Moss Optical is a small but successful optical boutique in the heart of Minneapolis. They cater to an upper class, business clientele who wants t Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives