INDEPENDENCE, INC. | PEOPLE’S VOICE NEWSLETTER
Independence, Inc. is a nonprofit organization that empowers people with disabilities to engage in the community by providing services that encourage independence.
When redesigning the quarterly newsletter, the audience was considered throughout several developmental meetings. Typography was carefully chosen along with black ink on white paper for best contrast and easy reading.
The design overhaul included a revamped logo, a fresh color, updated grid, and new design elements. Using press printing to an advantage, a vibrant green color was chosen that can only be achieved by a Pantone color. The poppin’ fresh green is used as a secondary color for hierarchy and highlights. Angular design elements were introduced to create visual interest and a contemporary feel.
For this cost-conscious client, the newsletter is printed with one Pantone color and black on a single 11x17 sheet with no bleed.
Also shown: “The Story of Independence,” a booklet of compiled past articles.
