We created a vibrant brand for Michelle Wu's Boston mayoral campaign based on the urgency of protest signage. We built upon her core signature purple color and added a suite of vibrant tones to create a full range of expression. We created a grassroots toolkit site experience for her supporters to be able to make signs, download and remix our visual assets and share their creations on social.
Designed with our talented team at Upstatement.
Supporter portraits and design help by Vanessa Gregorchik. Animation by Ben Walker.
Designed with our talented team at Upstatement.
Supporter portraits and design help by Vanessa Gregorchik. Animation by Ben Walker.
A multi-language approach and celebrating the diversity of her Boston supporters is integral to the campaign.
This shows the range of possibilities you can create with our graphics generator to support her campaign by sharing assets on social media.
We created a grassroots toolkit for her supporters which allows them to download and remix all of our visual assets. A campaign for the people, by the people.
