ZELO is a fragrance brand that produces fragrance for passionate and goal driven men, in order to empower them and help them in their journey.
The main goal is to give men a special touch that will make them feel special and motivated to go and achieve their goals, and therefore create a community that aims to contribute to the world positively.
Color palette
Logo variations
PROBLEM:
Creating a brand that can attract men to join a community of passionate people, through a good looking and persuasive visual identity that must represent strength, motivation, passion, and communicate these aspects easily.
SOLUTION:
Building a strong and simple yet fancy and luxurious identity system. It includes simple and primary colors, bold typography to demonstrate strength, alongside a simple and clear wordmark accompanied with a mark for small space usage.
Typography
LOGO PLACEMENT
