Skoda approached us with the aim of creating a tranquil lounge and display for their latest car at a mall activation. The objective was to design an area where potential consumers could come and unwind after a busy day of shopping at the mall. The goal was to showcase that a Skoda car can provide the same sense of relaxation and peace of mind as a Zen lounge. Hence, we named the lounge, the Skoda Piece of Mind Lounge.
To achieve this, we carefully planned and designed the lounge to provide a calming atmosphere for visitors. From the comfortable seating arrangements to the soothing lighting and décor, everything was carefully chosen to create a peaceful and relaxing environment. The lounge was set up within the mall and was easily accessible to shoppers who could take a break and unwind after a busy day. Visitors had the opportunity to sit back, relax and learn more about Skoda's latest car in a comfortable and stress-free setting. The lounge also showcased the car, allowing potential consumers to get an up-close and personal look at the latest model. This helped to create a strong connection between the car and the lounge, emphasizing the message that a Skoda car can provide the same sense of peace and tranquility as a Zen lounge. Overall, the Skoda Piece of Mind Lounge was a huge success and helped to create a positive image for Skoda's latest car. It provided visitors with a relaxing and enjoyable experience and allowed them to learn more about the car in a comfortable and stress-free environment.
