Generative Design

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    "Generative art refers to any art practice where the artist uses a system,
    such as a set of natural language rules, a computer program, a machine,
    or other procedural invention, which is set into motion with some degree of
    autonomy contributing to or resulting in a completed work of art.”
     
    -Philip Galanter
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    For a graphic designer, generative techniques do not have to be a lofty unattainable process
    governed by complicated mathematics and coding, which are difficult to understand and implement.
    Instead, generative designs should be perceived as a way to make visual design:
     
    Dynamic
     In constant flux, activity or progress
     
    Responsive
    Reactive to a designer’s rules and a user’s needs or promptings
     
    Novel
     Offers opportunities to present fresh outcomes through iteration, play and discovery
     
    Emergent
     Produces controlled complexity through the interactions of simple components
     
    Iterative
    Able to produce numerous outcomes with cohesive visual properties
  • Changing simple variables in the code influenced the letterforms a different way each
    time the "sketch" was run. In this way, a designer may change a graphic many times over while
    keeping a cohesive visual style. These videos display a screen capture of the code running in a
    Java Applet, which was exported from Processing. The quality of each output varied greatly.
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    Thanks for viewing!
     
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