The Fargo-Moorhead-West Fargo Chamber's (the Chamber) organization, Young Professionals Network (YPN), has been coordinating the annual event, Corporate Cup, for the past three years. A more refined and polished marketing strategy was developed to increase participation.
The flier was design by myself in an effort to spread awareness by posting in local fitness facilities and distributing to community members and businesses. I created the flier using Adobe InDesign CS5. We established branding by using a cyan color and the logo on all our marketing materials.
YPN created a Facebook page in association with the Chamber to draw attention to the event and encourage businesses to sign up early. A schedule of weekly posts was created to keep the site active and live.
The Corporate Cup was a great success this year! We nearly doubled our attendance from the previous year from 19 to 32 teams! There was very positive reviews according to our survey administered through surveymonkey.com and we hope to make Corporate Cup 2012 even bigger and better!