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KINDNESS DAY SECRET GETAWAY: TAINAN
Editorial
企劃簡介
慢旅不藏私是一本介紹台南景點的精選指南,引領旅客輕鬆探索這座城市!由康橋慢旅擔任在地嚮導的角色,將旅人分成四種類型、個別介紹五個景點,分享20個真心推薦的口袋名單。這並非是一本旅遊書、景點訪談介紹、或長篇文章集冊;這本指南搜羅所有台南的人情與熱度,用文字圖像聚焦旅遊的輪廓,拉近讀者對於陌生景點的距離及想像。秉持「連結旅人與旅途」的起心動念,品牌期許旅客在難得的假期中,不僅住得舒適也玩得開心,打造獨一無二的的美好回憶。

Background
Secret getaway is a featured guidebook introducing Tainan attractions, leading travelers to explore the city easily. Kindness Day Hotel takes the role of local guide, divides travelers into four types and introduces five scenic spots individually, sharing this pocket list of the 20 most recommended places. This is not a travel book or a collection of long articles; this guidebook gathers all enthusiasm and energies of Tainan, concretizes tourist's imagination of a ideal journey through vivid text and images, and narrows the reader’s distance of unfamiliar attractions. Kindness Day Hotel devoted to connect people, city and culture. The brand expects travelers to not only stay comfortably in the hotel, but also explore the city as much as they can, creating their own unique memories.

設計方案
巷弄老宅上鑲嵌各式造型的窗,是台南最具特色的風景之一。窗除了作為入門及起點的口,同時帶有聯繫連結的意涵。封面設計融合古蹟窗櫺造型,加深文化與來者的連結,透過窗口帶領旅人一探在地人的心頭好店。平面的設計以開窗加工方式增加立體感與互動性,引起觀者對內容的好奇並翻閱。視覺延續形象海報的插畫風格,勾勒帶有線條感的人物角色,營造輕鬆愜意的氛圍;四種旅人主題各有專屬繪製的地圖,指引讀者更快速找到目的地。

Design
The various shapes of window inlaid on old houses, are one of the most characteristic scenery in Tainan alleys. In addition to representing entrance and starting point, window also implies the meaning of connection. The cover design integrates the shape of the historic window to deepen the connection between culture and visitors, and to arouse viewer's curiosity to pick up and read. We illustrated different version of characters, maps for four types travelers, and the illustrations style are related to the brand to create a relaxed, comfortable atmosphere.

KINDNESS DAY SECRET GETAWAY: TAINAN
1.1k
6.8k
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Published:

KINDNESS DAY SECRET GETAWAY: TAINAN

1.1k
6.8k
48
Published:

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