T O B I A S H A L L : I D E N T I T Y
I thought it would be fun to create a new brand identity for myself as an excuse to continue my exploration of hand-drawn vintage letterforms.
I focused on a Relievo style as a starting point and then added other ornamental elements and a roundel device in the hope of portraying a tongue-in-cheek feeling of grandeur. I had a lot of fun with it :)
P R O C E S S :
At this point I realised that the header lettering needed to be weightier, so started again on
a new print out of the pencil lines.
S T A N D A L O N E R O U N D E L