2019 Christmas Gift Box Design

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Christmas Gift Box Design

小红书REDbox圣诞礼盒设计

TIME：2019.12

01 Inspiration | 灵感

REDbox is a series of cosmetics gift boxes derived from 小红书(RED). It aims at gathering the most popular makeup and skincare products, corresponding to unique concepts, and creating exquisite cosmetic gift boxes, to provide users the most valuable cosmetic experience.

For the design of this year’s Christmas special edition, we added in the official IP family of 小红书(RED), “RED CLUB”, and created a dedicated storybook for Christmas!

REDbox是小红书衍生的美妆礼盒系列，旨在集合当下热门的美妆护肤产品，契合不同节日主题概念，打造精致美妆小礼盒，给与用户高性价比的美妆护肤体验。

在这次圣诞特别版的礼盒设计上，我们尝试加入了小红书官方IP家族“RED CLUB”，打造一本圣诞专属的故事书！

△礼盒采用双层翻书式结构，打造一本圣诞专属美妆故事书！

02 Structure & Elements | 结构与画面设计

For the external package design, instead of using a typical box shape, we experimented with designing the box into a double-layer flip book, with our hope of bringing New Year’s joy and surprise to users at the moment of unboxing.

The illustration pictures a scene of all RED CLUB members decorating for Christmas and greeting the New Year together. The structure of the illustration continues with a strong sense of symmetry in classic books. The powerful decorative elements and contour lines help to increase the detail and refinement of the illustration.

在外盒设计上，我们区别于以往的常规盒型，尝试将整个盒子设计成了一本双层翻书式结构。希望你在打开的瞬间，也打开新年的欢乐与惊喜。

在图案的设计上展示了RED CLUB成员们一起装饰圣诞，迎接新年的场景。画面结构延续了以往古典书本强烈的的对称感，通过形式感极强的装饰元素与轮廓线条，增加了画面的细节与精致。