Teambition
—
Inherited the brand’s core language to carry forward the brand’s value to the fullest, and by that to create a unique and meaningful brand experience.Teambition is a leading force of team collaboration program in China. It is a platform where allows team to communicate, collaborate, share documents and exchange important informations. It makes working more organized and productive, creates more possibility for team growth. The logo also granted the brand same character, the brand name obtains two layers of meaning. This feature is also reflected on the logo, the duplex composition was structured by two units. The base is the letter “T”, dot symbolized the team, the up arrow represents the ambition for growth. Combined together, resulted in a unique symbol. The gradient stroke manifests the up-growing motion, serves as the will of an active team, the desire for marching onward to achieve the goals. When it comes to developing the visual language, not only it inherited the original gradient feature, but also, the dual aspect added more fascinating perspectives to the entire brand.
Many merchandise carry this special feature, such as the display composition for the posters, the layered invitation, two-sided transparent handbags, a clock with a specially designed centric system and rulers with dual-purpose, etc. Good designs go beyond the visual, it gives the brand a unique language, creates more opportunity for growth.
—
Teambition是中国团队协作工具的创导者，通过帮助团队轻松共享和讨论工作中的任务、分享文件、计划日程等内容，让团队协作焕发无限可能。品牌全新的标识同样也为自身赋予了更多的可能。正如品牌名的双重构成一样，以品牌首字母T为主体，将代表team的圆点及代表ambition向上的箭头相叠加，合二为一创造了独一无二的品牌图腾。渐变的色彩描绘了转动向上视觉动态，象征了团队协作积极向上，实现目标的愿景。在品牌延展上除了继承品牌渐变的视觉语言，更是有趣的延续了品牌标识双重构成的设计语言：合并组合的海报，双层印刷的邀请函，正反透视的手提袋，数字时针叠加的时钟，双重用途的直尺等等，构建了品牌视觉的同时，更赋予了品牌创新独特的语言。通过设计延展强调了团队组合共建的核心。
—
