Inherited the brand’s core language to carry forward the brand’s value to the fullest, and by that to create a unique and meaningful brand experience.
Teambition is a leading force of team collaboration program in China. It is a platform where allows team to communicate, collaborate, share documents and exchange important informations. It makes working more organized and productive, creates more possibility for team growth. The logo also granted the brand same character, the brand name obtains two layers of meaning. This feature is also reflected on the logo, the duplex composition was structured by two units. The base is the letter “T”, dot symbolized the team, the up arrow represents the ambition for growth. Combined together, resulted in a unique symbol. The gradient stroke manifests the up-growing motion, serves as the will of an active team, the desire for marching onward to achieve the goals. When it comes to developing the visual language, not only it inherited the original gradient feature, but also, the dual aspect added more fascinating perspectives to the entire brand.
Many merchandise carry this special feature, such as the display composition for the posters, the layered invitation, two-sided transparent handbags, a clock with a specially designed centric system and rulers with dual-purpose, etc. Good designs go beyond the visual, it gives the brand a unique language, creates more opportunity for growth.