To bring awareness towards Ted Baker's first store opening, we created a storyline based on personification.
Using a story of Ted moving to Singapore, the humidity came as a surprise and Ted decided to strip off his clothes along the way, to the main store at Orchard Road.
We made his journey into a game where audience could find his clothes (with discount codes) in forms of bus hangers and stickers. Audience could then, enter this code in the website built for the campaign.
