We created the concept and the logo of the restaurant Ktoor (roof in arm.), walking along the narrow streets of Kond, the oldest district of Yerevan. The crooked houses, their different roofs, dusty paths, steps, and all this neighborhood atmosphere inspired the logo to be just like this, and to find its continuation in the Ktoor brand identity. The idea of "Yerevan Cuisine" category also originated from the delicious and alluring flavors of dishes cooked by neighbors, close people, whose houses are also close to each other.