How do you find the way to a chef's heart if you are a manufacturer of professional kitchen equipment? We can answer this question in the new Reednee case. EWT Inox kitchen equipment brand is a result of taking another point of view. A technique that is understandable not only for the chef, but also for the cooking team.
Positioning is revealed in both naming and identity. Massive font logo with a strong character inspires a sense of reliability, seriousness. Restrained aesthetics involves the use of non-contrasting color combinations. Yes, the main color was orange – the color of the warm surface of the kitchen during cooking.
Our task was to create a brand for professional chefs, which would attract attention at the level of visual perception. If it is something restrained, like German brands, then it is of high quality.
Made by YARCHE in 2020
CEO – Danylo Martynov
Project Manager – Olga Klymenko
Strategist – Stanislav Raksha
Copywriter – Alesia Yatsyshyna
Senior Designer – Yaroslav Kryzhanivsky
Motion Designer – Yuriy Kuzin