VIVI by Flossom
2019

OVERVIEW
Of all the families of flowering plants, the elegant orchid is one of the oldest to live. Inspired by the French word vivre which means “to live,” VIVI stemmed from the fullness of life coming from Phalaenopsis orchids— also known as butterfly orchids. From the partners behind Flossom Kitchen + Café, VIVI by Flossom caters to all your orchid needs.

To capture the tactile versatility of the flower, the brand identity took structure from its bloom: the soft and delicate palette of nature, bold but elegant font treatment such as its strong stems. Everything flows for the design, like its cascading stems. The main colors revolve around green hues Gurkha and Coriander, pale earth tones of Chino and Pot Pourri, with Quill Gray to neutralize the spectrum. Enriching spaces both physical and digital, VIVI’s concept and branding breathes life into every corner.

SERVICES
Strategy
Verbal + Visual Identity
Brand Application





VIVI by Flossom
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