Me-U 秘誘 Condom - New Product Launch
for Mid-Tier Segment in China
2012
for Mid-Tier Segment in China
2012
The challenge was to design a condom pack range that it’s not premium, but young, fun and fruity. Everyone goes for higher tier, but not for this project. It needed to attract young consumers in 3rd tier cities in China, yet eye-catching and fun. Colors and the messages played for the main part of this pack as you can see.
In 2014, this package design had won a silver medal at the 7th ROI Festival in Shanghai in the category of cosmetic/personal care for its innovative and successful development of the Me-U condom brand for Durex.
Creative direction and packaged design by Harriet Chan at Landor.
