Client: Torfaen Leisure Centre    |   Services: Packaging, Digital    

A leisure centre in Torfaen wanted to update their internal walls and signage to bring new life into the building. I worked on their reception, gym and sauna walls. The below images are some of the visuals.

Bringing new graphics to their plain walls reinforced their brand identity and helped their customers feel they are getting a premium service when using the equipment.

By using simply icons, customers could easily identify POIs and directions to different areas of the leisure centre.

Along with the wall graphics, I also worked on internal and external marketing collateral such as the below banners. These banners introduced new offers and Torfaen's own leisure card for discounts

Below is a visual of their sauna room and final images of their reception after fitting. The customer was very happy with the outcome and has returned for further work.