Promotional material for a CO-OP store opening along with a membership card booklet to encourage new signups. In the first week the store saw a huge increase in membership sign ups.

Above: I designed for Parc-y-Strade CO-OP using basic elements of the CO-OP brand and flat vector graphics. On the front, there is a recyclable grocery bag with loose vegetables scattered across the side. On the rear there are some offers that were active during their grand opening.

Above: The store also wanted to increase their membership signup and so I began creating POS strips to go next to the top membership products with a breakdown of how much the customer would save if they were to be a CO-OP member. I was also informed that the POS were used across the country in University CO-OP shops to further promote the membership to students.

The POS along with an informational booklet really helped boost membership signups in the first week and was considered a huge success by the area manager.

Above is also a poster I made, bringing elements in from my previous flyer (see top) to inform NUS Extra card holders of their eligible discount in CO-OP. This was used around the shops and in some university CO-OPs