Sanctu, Gaulin Cay
Brand development collaboration with heliumcreative
Sanctu is a private luxury island, focused on brining the ultimate mind, body and spirit experience to each customer. Located in Gaulin Cay, Sanctu’s mission was to create an identity that would would intertwine the lush tropical environment of the island, with their wellness focused retreat amenities. This concept was brought to heliumcreative, where the brand story was created to coincide with a visual identity system that will communicate the essence of An Island Sanctuary.
Working with the helium team, I was given the opportunity to expand the visual identity system for Sanctu when creating their brand guidelines. Imagining how the light, time, and foliage could impact any particular moment, was the driving inspiration when choosing colors and creating sensual gradients that would be specific to the experience of Gaulin Cay. Focusing on the customers experience was priority when creating print materials, collateral and a landing site that would be ideal for the brand.
In collaboration, as a designer for helium creative
Creative Director Chris Heller, Art Direction Ryan Heller.
See the full project at: heliumcreative.com/sanctu
