daCalories
diet food restro and store, evoking healthy eating again with a fine new taste.
daCalories :: a new diet spot near akurdi santoriym gym, nigdi pradhikaran, pune. crafted by young and creative people for fans of healthy eating and meeting friends. daCalories offers all day dietetic food with the highest quality products, in addition to the dining space, it offers an experience of buying organic food from its in house store – the brand exercise needed a strong voice and identity which was clear and welcoming.
Client: daCalories . diet food restro and store
Year: 2020
Scope: Brand design, collateral, print design, social media & packaging design
da(the)-Calories.
our logotype has diverse shape of the food type which imitates the name of our brand. it became a fresh and fun symbol which gave us the direction to express a stylish yet authentic experience to the brand.
the black and white was to illuminate the texture and color of the food which expresses high in quality, stylish yet sophistication in the brand language.
the shapes in the logotype represents the rich gastronomic style, making it highly memorable.
'calorie' is a unit of measuring energy that our body gets from the food that is consumed. transforming the name by combining different flavours of food type made it clear to what we have to offer. we wanted the customer to feel associated and proud to be a part of the brand.
the brand's personality was designed for millennials in early 20s to mid-30s, baby boomers who are looking for healthier options while dining out. it's important to find and understand the right audience who would later become your tribe to leverage healthy eating habits in others.
millennial diners are making more conscious decisions to their eating habits. such behavior helped to express representative ingredients and illustrate an accurate intake of protein*– fats*– carbs* (total calories) goes into a salad or any dish in the menu.
"people will make healthier choices if they are presented in a certain way."
the narrative and tone behind daCalories, emphasizes on clean, coziness and vibrant personality, with a contemporary approach. logotype was made remarkably visible with its message which was influence to creates a “sense of belongingness” among customers.
the night time atmosphere brings the culture together and transforms into a place of joy, good music and even better food.
daCalories reach their fans through social media. they are posted of all the things happening in & around the restro. whether it's a new dish on menu, new kitchen equipment or a weekend offer, they are part of every milestone.
we had to come up with brand-new strategies to engage the customer with the brand. the offers were designed to suit the brand position and the customer base. we saw a good number of walk-in customers and took measure to ensure their return. loyalty program was best to entices customers back to the restaurant. we saw many egg break!
people loved the ideas and participated with enthusiasm. we’re delighted with the attention the place received, resulting in a positive sales numbers.
