Castilla la Mancha wines,
This was a difficult brief because we had to create everything, starting with the brand identity to the advertising concept and finally the campaign. The idea also had to be simple and clear enough to be understood abroad.
We realised that nobody actually knew where Castilla la Mancha is, but that everybody knows who Don Quixote is.
Cervanteās book begins with a famous sentence: āA place in La Mancha whose name I donāt dare to rememberā. We used this line as the inspiration for our campaign:
Wines from a place in La Mancha you will dare to remember. Wines from Don Quixoteās Spain.
the logo
HEADLINE :
Wines from somewhere in Spain, in a place whose name you`ll remember...
Ā
BODYCOPY:
When Miguel de Cervantes wrote the famous line, āSomewhere in La Mancha, in a place whose name I do not care to remember...ā he didnāt know that once you try a wine from this region, it is impossible to not care to remember. From a land with a gift for wines. With experience and tradition. The region with the largest area of vineyards in the world: Castilla La Mancha. Wines with intense, fruity aromas that enliven our senses, which we are sure that you can never forget.
HEADLINE :
Wines from somewhere in Spain, in a place whose name you`ll remember...
BODYCOPY:
When Miguel de Cervantes wrote the famous line, āSomewhere in La Mancha, in a place whose name I do not care to remember...ā he didnāt know that once you try a wine from this region, it is impossible to not care to remember. From a land with a gift for wines. With experience and tradition. The region with the largest area of vineyards in the world: Castilla La Mancha. Wines with intense, fruity aromas that enliven our senses, which we are sure that you can never forget.
Ā
Wines from somewhere in Spain, in a place whose name you`ll remember...
BODYCOPY:
When Miguel de Cervantes wrote the famous line, āSomewhere in La Mancha, in a place whose name I do not care to remember...ā he didnāt know that once you try a wine from this region, it is impossible to not care to remember. From a land with a gift for wines. With experience and tradition. The region with the largest area of vineyards in the world: Castilla La Mancha. Wines with intense, fruity aromas that enliven our senses, which we are sure that you can never forget.
Ā
We also had to create an important event, where the leading wine producers of the world would come to Castilla La Mancha. A fantastic opportunity for our brand to be known. As part of the invitation we produced a limited edition book that resembled an old copy of Don Quixote. But inside there was a bottle of Castilla La Mancha wine.
