ProfitMax launch campaign
Sweetland Ag, Nichols Ag, and O’toole Inc. invited area farmers to a special event at the Muscatine County Fair. To grab invitee’s attention, they offered free glyphosate (weed control). However, they had a bigger message to communicate – the ability to maximize harvest profit with a comprehensive system.The event campaign consisted of a teaser brochure to generate excitement about their event, the invitation piece, and p.o.p. signage featuring a new ProfitMax logo.
The teaser introduces free weed control as the “opening act” to the real star of the show – the ProfitMax System. This theatrical concept also provides a theme for their county fair presentation, whereas they can add some fun to a typically dry subject matter.
Says Kelly O’Toole, from O’Toole Inc: “Working with Shield Design has given us the ability to compete with larger companies who often have their own design staff or contracted agency. They have helped us create brochures and advertising campaigns that rival our largest competitors.”