After reassessing the inherent thinking of the existing characteristic of the product, integrate it with poetic observations of daily lives.
Have you had this question, why do umbrellas have that stripe fell off the side when you open it? Of course we understand the purpose is to hold the umbrella together when it’s not needed, but can it be better?
By associating cherishable moments in life, is how we got our inspiration for this design. Imagine it, with the grayness of the sky above, the rain falling incessantly, hitting on your umbrella, dripping down from the sides like beads connected with an invisible string. Does this reminds you of the old days? When you were young, and have all the time in the world to sit by the window to watch the rain fall.
Raindoll is a traditional handmade doll that farmers hang outside of their window by a string, wishing for sunny weather, peace and prosperity. We took those delicate sentiments, applied to the design. By making the umbrella strip like a raindoll, not only it became a memorable symbol for this brand, it also created a new level of intimacy between the product and the people.
We followed the traditional oriental aesthetics, meant to speak the cultural value of this product by applying this simple yet poetic aesthetic onto every detail of this product, such as handle bar, buckle, packaging and the way for storage. No need to add any extra decorations, the entire packaging speak its message through the simplest design.