Add to Collection
About

About

This brand identity solves Duncan Hines biggest problem - they’re currently lost in the grocery store aisles. They are late to hop on hot trends … Read More
This brand identity solves Duncan Hines biggest problem - they’re currently lost in the grocery store aisles. They are late to hop on hot trends like Betty Crocker’s new Gluten Free cake mixes. And they definitely do not “own” the kid friendly cake-mixes like the Pillsbury dough boy does. This look could distingush Duncan Hines in the competitive world of baking products. Read Less
Published:
 
DUNCAN HINES BRANDING
Strategic Re-Brand