• Add to Collection
  • About

    About

    This brand identity solves Duncan Hines biggest problem - they’re currently lost in the grocery store aisles. They are late to hop on hot trends … Read More
    This brand identity solves Duncan Hines biggest problem - they’re currently lost in the grocery store aisles. They are late to hop on hot trends like Betty Crocker’s new Gluten Free cake mixes. And they definitely do not “own” the kid friendly cake-mixes like the Pillsbury dough boy does. This look could distingush Duncan Hines in the competitive world of baking products. Read Less
    Published:
 
DUNCAN HINES BRANDING
Strategic Re-Brand