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Clint | HANKOOK Tyre
Agency | Innocean Worldwide
Clint | HANKOOK Tyre
Agency | Innocean Worldwide
Production | Lion Pictures
Role | 2nd assistant director
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Role | 2nd assistant director
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This is a TV commercial to announce a new repair service for car served by HANKOOK Tire. The concept of campaign and core strategy was 'Checking every 100 days'. So every car in the streets on film had a number, which indicates how long since the cars had its tyre condition checked.