Chelsea Case's profile

Mindfulness App // Competitors & Inspiration

My challenge for this week was to design a settings view for a mindfulness app targeted to help designers. This really sounded like an interesting project so in order to kick it off I looked up what some competitors are that are currently on the market and what imagery would resonate with this concept.
The Mindfulness App was the competitor that came up first. They claim that "the Mindfulness App opens up a world of professional guided meditations. It helps you towards a more peaceful and healthier state of mind."
In addition to that, there are four large products on the market that get a lot of attention. They are called Calm, Headspace, Insight Timer, and Liberate.

All of them were recently reviewed on The Everygirl.
For imagery, many illustrations focused on neutral tones and a cool color palette. This allowed for there to be subtle pops of color without losing the gravity of the messaging.
Moving forward I am going to take an evaluation of the competitor product offerings, the current experience each one offers, and what users are looking for when using a mindfulness digital app.
Mindfulness App // Competitors & Inspiration
Published:

Mindfulness App // Competitors & Inspiration

Published: