Alberto Velazco's profile

Nike Black Rose Campaign

Nike Black Rose 
Collection 2020
This is a small poster collection for the nike black rose 2020 campaign.

Este proyecto se hizo con la finalidad de experimentar con la marca y adaptación de las nuevas tendencias a nivel moda urbana , este proyecto no fue comisionado por Nike, la idea y enfoque del proyecto es lograr un camino nuevo para ellos y representarlo de una manera distinta.


This project was done with the aim of experimenting with the brand and adaptation of new trends at the urban fashion level, this project was not commissioned by Nike, the idea and approach of the project is to achieve a new path for them and represent it in a different way.

Introducing... the Nike Black Rose Tech Fleece Collection. The black rose symbolizes strength and resistance in the face of adversity. As stated by Nike "The apparel's theme is “Victoria Aut Mors,” meaning "Victory or Death" to relate to the fact that athletes will either win or lose in any competition they face." This collection is available at our Lower East Side location and via phone/email order..

NIKE, Inc. (/ˈnaɪki/)[2][note 1] is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near BeavertonOregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel[4] and a major manufacturer of sports equipment, with revenue in excess of US$37.4 billion in its fiscal year 2020 (ending May 31, 2020). As of 2020, it employed more than 75,400 people worldwide. In 2020 the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses.[5] Previously in 2017, the Nike brand was valued at $29.6 billion.[6] Nike ranked No. 89 in the 2018 Fortune 500 list of the largest United States corporations by total revenue.[7]

The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory.[8] Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+Air JordanNike BlazersAir Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, Nike CR7,[9] and subsidiaries including Brand Jordan, and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) from 1995 to 2008, and previously owned Cole HaanUmbro, and Hurley International.[10] In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo.

 Tech Fleece Pant                                                                     Tech Fleece Destroyer Jacket                                 


 All images and copywriting sources provided and protected by Nike
Creative Direction: Alberth
Footage: Nike

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Nike Black Rose Campaign

Project Made For

Nike Black Rose Campaign

This project was done with the aim of experimenting with the brand and adaptation of new trends at the urban fashion level, this project was not Read More