From Mutts to Unique Breeds
Challenge: Territorio de Zaguates is a non profit organization dedicated to rescuing abandoned dogs. The problem is that while the interest in dog rescuing grows, the number of adoptions doesn't. This happens because 94% of the rescued dogs are mixed breeds and when it comes down to choosing a pet, they are considered less valuable compared to those purebreds.
Insight: But, what could be more valuable than a dog, that because of its mixs, is like no other?
Idea: To change the perception and raise the interest on mixed breed dogs, canine experts selected dogs from the shelter and deciphered the breeds present within them. That, plus the magic of a particular detail in every dog, gave birth to "Unique Breeds". These breeds, represented by real dogs, led an integrated campaign composed by outdoors, social media, events and appearances on TV.
La ilustración...
Toma de fotos para referecia con el Fotógrafo Alex Zúniga
En el estudio...
La ilustración...
Filmado por Sasha Zuwolinsky • Musica de Andrew Bird "Useless Creatures".
Técinica Mixta: Acuarelas, Gouache blanco y Lápiz de color gris
. Las Piezas Finales .
Unique Breed english translation: " Chubby - Tailed German Dobernauzer "
Unique Breed english translation: " Shaggy Shepherd Dachspaniel"
Unique Breed english translation: " Eye - Patched Australian Dalmapointer "
Unique Breed english translation: " Alaskan Collie Fluffyterrier "
Unique Breed english translation: " Charred French Pumi "
Unique Breed english translation: " Fire - Tailed Bordercocker "
Unique Breed english translation: " Leggy Irish Schnaufox "
Unique Breed english translation: " Marbled English Filamaraner "
Unique Breed english translation: " White - Mittened Pekishih - Tzu "
Unique Breed english translation: " American Bengal Bullfox "
Unique Breed english translation: " Bunny - Tailed Scottish "
Unique Breed english translation: " Chihuacocker Quasiweiler "
Los detalles
El nacimiento:
Del papel a la pantalla
La Escultura
La Exposición
Monumento Memorial de Remberto
"En memoria de Remberto. Un residente de Territorio de Zaguates escogido para ser parte de este proyecto y que lamentablemente murió por causas naturales antes de que la campaña fuera lanzada. Él será recordado como
el Chihuacocker Cuasiweiler, una raza única que el mundo perdió para siempre.
Exposición en la Galería Nacional del Centro Costarricense de Ciencia y Cultura.
