Brand Identity / BA DIPLOMA
Durres Archaeological Museum Rebranding
Ths is a design project that aims for modernity and minimalism, at the same time also respects the archaeological culture and artifacts. Branding made to bring everyone closer to the Durrës Archaeological Museum. A place where contemporary design combines thousands of years of history, to create a brand as aesthetic and functional as possible.
The logo is based on the architecture of the building, through the stylisation of architectural elements. While the pattern is made from line drawing of some of the artifacts and vases that are in the museum. This pattern is used for the accompanying products in the advertising package of the museum brand.
The chosen font is an elegant font, which stands for the aesthetic and cultural values that an archaeological museum offers. (Quicksand Light)
