Andreas Pedersen's profile

Southern Sweden Design Days

Southern Sweden Design Days is an annual design festival
in Malmö aiming to highlight & build knowledge about various design processes.


Form/Design Center is the main venue for architecture, design and craft in southern Sweden.
In the summer of 2019 I worked with their inhouse communications team on a mission to create
a brand identity and visual concept for the festival. With focus on sustainability, collaboration, development and innovation I developed the concept called The Core. Each design solution has a fundamental idea at the core. Here the beautifying elements are stripped away and the core is revealed. Upon delivery of the brand guidelines and visual concept all communications was to be managed by Form/Design Centers inhouse communications- & marketing department. Unfortunately the pandemic forced the organizers to postpone the festival until 2021.


Tobias Rehnvall helped me out with doing logo- & social media animations.
Southern Sweden Design Days
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Southern Sweden Design Days

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