fake florist / 假花店 品牌VI
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假花店，坐标西安，是一家主打日常鲜花，以鲜花花艺设计、商业/家居空间花艺定制于一体的花店。老板为专业的花艺设计师，在经营上非常注重产品的设计感与美感。作为这样一家花店的品牌VI，亦延续了客户对于视觉上的独特审美需求。店名中包含一个“假”字，因此在视觉上的设计也采取了不同一般的思路。整套视觉从树枝与花骨朵的意象作为出发点，以纯文字为主，且中英文标准字的设计基于同一套网格系统。利用这套网格系统，在未来品牌的延伸中可设计出各类所需要的中英文字体，成为可不断添砖加瓦的设计，形成一套完整的视觉形式感。辅助图形则为店内花艺的绘画，处理成点状图形，作为纹样应用在各类物料之上。
Fake Florist, located in Xi'an, is a flower shop that sells finished products (real flowers and fake flowers) and customized by customers. The boss is a professional floral designer, and she pays great attention to the design and beauty of the products in the management. As the VI of such a flower shop, it also continues the customers' unique visual aesthetic needs. The store name contains a “fake" , so the visual design also takes a different general idea. The whole set of vision starts from the image of branches and flower bones, mainly pure text, and the design of Chinese and English standard characters is based on the same grid system. Using this grid system, various types of Chinese and English fonts can be designed in the future extension of the brand, which can become a design that can be continuously added to form a complete sense of visual form. Auxiliary graphics are the paintings of flowers in the store, which are processed into dotted graphics and applied to various materials as patterns.
It's Nice That | INTERVIEW
https://www.itsnicethat.com/articles/zhiyuan-zhang-graphic-design-050721
Video for brand （with BGM） 30s
designed by 动机设计 / StudioMotive
www.studiomotive.design
