Flora: Meet Wally's Heart
This experiential campaign was designed for Flora, the margarine brand dedicated to heart health. Our mission was to raise awareness about the risks associated with heart disease, and what better approach than showcasing the consequences of an unhealthy lifestyle and poor health decisions—a heart bypass surgery. By demonstrating how such an outcome can be prevented through caring for your heart, which includes incorporating Flora margarine into your diet, we aimed to make a lasting impact. The pinnacle of the campaign was the groundbreaking moment when the world witnessed the first-ever live heart bypass surgery on South African television.
