Back in late 2018-19 before creating Jagged Ink we wanted to understand the average in-house design teams were managing to take data analytics learnings and apply them to their designs effectively. We conducted a study* and found that most companies were finding this a challenge, this gap in the market is what inspired us to start Jagged Ink. With each of us having analytical and creative backgrounds, we felt we could help bridge this gap and help companies deliver beautiful, user-centric design to their audiences.

I worked with our editorial lead, Andy, to build our findings into this digestible report/white paper that we could give away for free to build connections and to use in our pitches to build trust.