SERVICE
Packaging Design
Date
2019
Description
Beejoya was a new company at the time it contacted Stan Agency. Beejoya required a box packaging design for its amazing mulberry silk pillowcases.The company also needed a logo that evoked luxury and was usable in other applications.. Additionally, the box packaging required a product feature window so customers could choose their pillowcase colors.
The company targets women between the ages of 25 and 45 in the USA who are interested in trying new beauty products. The brand wanted to be approachable and luxurious. While the company had an existing logo at the time, it was not something the company loved.
Creative solution
Beejoya focuses on creating quality products, so we focused on that too. We researched what women perceive as luxurious. We decided to use a night and moon theme for the pillowcases, then examined artistic styles for the most luxurious options.
The completed packaging design features a sans serif logo, serif text, and a moon-shaped product window. Using white, black, and grey added to the contrast. The elements combined in a minimalist yet luxurious packaging feel.
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