Quicken Balance
Problem:
• Lead a new generation to find a financially balanced life.
• Put a fresh face on personal finance for new and prospective customers.
• Encourage users to a hands-on experience in order to understand full the offering.
• Promote consumption of simplistic tools and service.
Developer Research Analysis
Customer Interviews
Personas
Customer Journey Maps
Information Architecture
Prototype Testing
Storyboard
Concept Development
Credits:
Rico Andrade - Executive Producer
Nate Whitson - Creative Director
Doug Bassett - Director of Post Production
