By innovating the product structure, the design transformed small common objects that are easily forgotten by people into something more useful and meaningful.
P-Box is an innovative project for the brand Pampers. Its purpose is to transform common cardboard shipping boxes into something special. The intention is to express the idea of “small actions can make a great difference”.
In this massive online shopping industry in China, the shipping boxes became one of the largest recyclable waste. According to the statistics, every year, there are 50 million tons of discarded cardboard boxes became waste in China.
The cardboard box is so simple and normal that people have gotten got used to ignore. Design created a series of innovative cardboard boxes with simple structure. Through different topics and concepts, design did not just meet the basic functionalities for daily uses but also other humanitarian benefits, such as compartmentalizing wastes, giving homeless animals a shelter etc. This brought an entirely different perception on such ordinary thing, this huge contrast brought awareness to the public that “small actions can make a great difference”.