Nummy
Nummy is a cloud kitchen that serves many tasty dishes but only as delivery in Kuwait. The name was inspired by the founder’s little son who uses the word nummy instead of yummy when eating something tasty.
The brand is building its competitive advantage upon the fresh and high quality ingredients from the meals produced in addition to the trendy branding and packaging.
When working on the brand we wanted to create a very fun and bold look and feel to supports us with the packaging creation. Since Nummy will not have a selected location, the delivery needed to have very distinctive identity that makes people wonder where this is coming from and grabs their full attention
While working on the brand applications, we were focused on creating consistency across all the touch points of the brand. From the staff uniform to the forks and cups, we branded every item following the guidelines applied.
Unlike most businesses in the food sector, we aimed for a retro color palette to leave a mark in our audience mind. The brand visual composition was meant to capitalize on the logo and the name to create stickers and full packaging solution that communicates with the engineered emotions of the strategy.
