A Chanel branded Vespa. My idea is to have designer inspired Vespas that are marketed to women. Women that "like" Vespa on Facebook are also "like" Coco Chanel more than any other designer.
A Louis Vuitton branded Vespa. My idea is to have designer inspired Vespas that are marketed to women.
These designer inspired Vespas would also be displayed in windows of the designers retail outlets helping to build excitement about the product.
Runway show during Fashion week would help to further idea that Vespa is about design and fashion.
This is a student project, not part of any actual campaign by Vespa or mentioned designers.
