Project / 2020
Name: Wellness Care
Industry: Beauty & Care Products
Design: Brand Identity & Packaging
Overview
Wellness Care is a new personal care company that believes beauty should be a source of confidence and not anxiety. Wellness Care is looking to launch its first-ever beauty line, a collection of personal care products that are designed to be used as part of daily life.
Wellness Care is a new personal care company that believes beauty should be a source of confidence and not anxiety. Wellness Care is looking to launch its first-ever beauty line, a collection of personal care products that are designed to be used as part of daily life.
Branding Process
We start the branding process with a deep understanding of the product's uniqueness and value.
To help Wellness Care figure out the core values that need to be reflected in its brand, we brainstorm and write down as many attributes as possible, and then we select a few items that work the best for Wellness Care.
We start the branding process with a deep understanding of the product's uniqueness and value.
To help Wellness Care figure out the core values that need to be reflected in its brand, we brainstorm and write down as many attributes as possible, and then we select a few items that work the best for Wellness Care.
Wellness Care's core value is caring about customers' health and providing healthy products.
We developed the brand identity framework for the line, including the logo and packaging design, and we wanted the brand to feel modern, feminine, premium but can stand on its own.
Logo Design
We found a few directions that convey the feeling of modernism, femininity, and at the same time appropriate for the brand. Next, we spent time exploring a few selected directions, testing them to make sure our final decision was the right decision for Wellness Care.
We found a few directions that convey the feeling of modernism, femininity, and at the same time appropriate for the brand. Next, we spent time exploring a few selected directions, testing them to make sure our final decision was the right decision for Wellness Care.
Brand Colors
Colors can set the brand visually apart from the competitors. The colors should be capable of conveying the right tone and deliver the message about what the product is. To make the colors related to the products, we choose the colors inspired and based on the products' ingredients, and at the same time to catch the eyes of the consumers and stand out on the shelves.
Colors can set the brand visually apart from the competitors. The colors should be capable of conveying the right tone and deliver the message about what the product is. To make the colors related to the products, we choose the colors inspired and based on the products' ingredients, and at the same time to catch the eyes of the consumers and stand out on the shelves.
Packaging Design
Product packaging design can play an important role in helping people remember the product and in increasing brand awareness. Packaging can become a silent salesman for the product. Proper product packaging design provides people with the right first impression even before they pick the product up from the store shelf. Also, when the shelf is stocked with several similar products, the proper packaging can help the product stand out from the rest.
Product packaging design can play an important role in helping people remember the product and in increasing brand awareness. Packaging can become a silent salesman for the product. Proper product packaging design provides people with the right first impression even before they pick the product up from the store shelf. Also, when the shelf is stocked with several similar products, the proper packaging can help the product stand out from the rest.
We attractively design the packaging and exhilarating look when consumers see it, and we designed the packages to support the message that we want to convey and to get the first impression.
YASSINE ELBASRAOUI
Branding & Packaging Designer
@creativemonde
@creativemonde
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