Stefania Calderara's profile

Drink Advertising concept

Advertising concept for beverage brand. The final image is a composit of photography and CGI. 

I took an image of a bottle scotch whisky, Bruichladdich, I had created a while ago. I retouched it so it looked like it was open and not completely full, with liquid flowing. I created a mock-up of a similarly shaped bottle and scultped an elliptical splash around it. I decided to render in Adobe DImension to take advantage of the Substance materials and after a few tweaks to an existing material and setting up suitable lighting, I obtained a render that I could composit with photography. 
Manually brushing to adjust in Photoshop and reducing opacity to blend it together, I then added a coloured background for further pop and bleed colour to the splash for further realism. The concept might not fit exactly the brand or the specific product, but I used as an exercise. The idea was to give the liquid motion to express the latino element (Sherry cask), which almost looks like fire as it enters the bottle.

Drink Advertising concept
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Drink Advertising concept

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