In Indonesia, less than 3 out of every 10 husbands lend a helping hand in the kitchen. To level this cooking field, we launched our 'Real Husbands Cook' campaign.

For our Ibu Day (Indonesian Wife's/Mother's Day) leg of this campaign, we launched 'Real Husbands Cook' Coupons. Available with special-edition Ibu Day Kecap bottles. 

Coupons that Indonesian husbands buy for their wives as a promise. To cook the day's meal, whenever the wife wishes to "cash in" her coupon.